Unlocking the True Value of Life Insurance: Understanding Internal Rate of Return (IRR)

When considering life insurance as part of a financial strategy, many high-net-worth individuals focus on its immediate costs and benefits, often overlooking one of its most compelling advantages: the internal rate of return (IRR) on the death benefit. Unlike traditional investments, permanent life insurance policies offer a unique combination of stability, tax advantages, and long-term wealth preservation.


What is IRR in Life Insurance?

The internal rate of return (IRR) is a measure of an investment’s efficiency, representing the annualized rate at which invested premiums grow into the policy’s eventual payout. In the context of life insurance, IRR calculates how efficiently the premiums paid into a policy translate into a death benefit over time.

For instance, a permanent life insurance policy not only provides a guaranteed death benefit but also accumulates cash value, offering policyholders liquidity options in the form of tax-efficient withdrawals or low-cost loans. The IRR of a life insurance policy can be particularly compelling when compared to traditional fixed-income investments, especially for estate planning purposes.


Key Observations from a Recent Client Review

A recent review of a high-net-worth client’s insurance portfolio highlighted several important factors that impact the IRR of life insurance policies:

  • Long-Term Planning for Maximum Efficiency. The client’s portfolio included a mix of whole life and term life insurance, with a strategy to transition term coverage into a permanent policy. This approach ensures the preservation of insurability while optimizing IRR over time.
  • Convertible Term Insurance as a Strategic Tool. By choosing term policies that are later convertible to survivorship life insurance (last-to-die policies), the client can lock in cost-effective protection now while maintaining the flexibility to optimize their estate planning strategy. Some insurance carriers allow these conversions without regard to future medical history, ensuring that the policyholder retains access to competitive coverage even if their health changes.
  • Evaluating Loan Provisions and Cash Access. The review revealed that existing policies included loan provisions ranging from 5% to 8%. While these loan features provide liquidity, they also impact the policy’s cash value growth and IRR. Selecting a policy with a competitive loan structure can improve long-term financial flexibility while maintaining favorable IRR outcomes.
  • Variable Life Insurance for Growth Potential. Many affluent individuals are integrating variable life insurance (VUL) into their portfolios due to its potential for market-driven cash value growth. With the ability to allocate premiums to various subaccount investments, VUL policies offer both growth potential and long-term death benefit guarantees. Over extended time horizons, this can significantly enhance the IRR compared to traditional whole life insurance.

 

Comparing IRR to Alternative Investments

A key reason why life insurance IRR is attractive is its stability compared to other asset classes. While equities and real estate can provide higher potential returns, they come with volatility and tax implications. Life insurance, by contrast:

  • Offers tax-free death benefits
  • Accumulates cash value on a tax-deferred basis
  • Provides predictable returns with low risk
  • Can be structured to mitigate estate tax liabilities

 

For high-net-worth individuals facing estate tax exposure, life insurance IRR is particularly compelling. Unlike traditional investments that may be subject to capital gains or estate taxes, properly structured policies (e.g., those owned by an irrevocable life insurance trust) provide liquidity exactly when it’s needed—at the lowest possible cost relative to the death benefit.


Optimizing IRR for Your Life Insurance Portfolio

To maximize the IRR on your life insurance holdings, consider the following strategies:

  1. Choose High-Quality Carriers: Financially strong insurers with competitive dividend histories can enhance policy performance.
  2. Leverage Convertible Term Policies: This allows you to secure coverage now while optimizing structure later.
  3. Utilize Private Placement Life Insurance (PPLI): For ultra-high-net-worth families, PPLI can further enhance tax efficiency.
  4. Review Loan Provisions Carefully: Favorable loan terms can provide liquidity while minimizing IRR drag.
  5. Incorporate Survivorship Policies: Last-to-die coverage can improve IRR by reducing overall premium costs.


Final Thoughts

Life insurance is more than just a safety net—it’s a strategic financial tool that offers tax efficiency, stability, and long-term wealth transfer benefits. When structured properly, the IRR of a life insurance policy can rival or even outperform traditional fixed-income investments, making it an essential component of a well-rounded estate and financial plan.

To explore how to optimize the IRR of your life insurance strategy, consult with a trusted advisor who understands the nuances of high-net-worth insurance planning. Proper structuring today can ensure maximum benefits for future generations while securing a lasting legacy.

Our corporate calling of helping others, along with our life insurance and estate planning specialties, intersects with our client’s desire for ongoing financial security and protection.

Gary Bottoms, CLU, CHFC

Chief Executive Officer

770-425-9989

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